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April 29, 2010 – Hamilton, Bermuda: Expanding from its Church Street Store location, Digicel Bermuda has opened a new store in the heart of the North East Hamilton Economic Empowerment Zone (EEZ) today.  This new Court Street store makes Digicel the first international business to open its doors in this historic EEZ.

Dr. the Hon. Premier Ewart F. Brown, JP MP, cut the ribbon to officially open the new location after opening remarks by Digicel Bermuda CEO, Wayne Caines.  Also in attendance for the official opening ceremony was Minister of Telecommunications the Hon. Michael Scott, JP MP, City of Hamilton Mayor Charles Gosling, and members of the Economic Empowerment Zones Agency (EEZA), Bermuda Small Business Development Corporation (BSBDC), Uptown Market Association (UMA), and the Corporation of Hamilton.

“This store opening heralds a new day in business,” stated Mr. Caines.  “Digicel Bermuda is proud to make this bold move to ignite business in the North East Hamilton EEZ.  North East Hamilton is a sleeping giant showing huge opportunities for growth and Digicel is excited to be at the forefront of change in this area.

“While Digicel, as an anchor tenant, will now be a focal point of business in the area,” continued Mr. Caines, “this move is really about the community.  We listened to our customers, many of whom are based in this area.  We created jobs by hiring contractors to renovate the building’s interior and hiring staff to assist in the store.  We provided space within the store to help entrepreneurs and other businesspeople to conduct their business.  This store represents opportunity for the community.”

Prior to cutting the ribbon, Premier Brown stated, “We are pleased to see that Digicel has taken the bold step in becoming a part of the North Hamilton Community and the Economic Empowerment Zone.  The vision of revitalizing this area and creating Bermuda’s own version of “the French Quarter” began with a few coats of paint and a belief that by improving the aesthetics of the area we would begin to see positive results.  From there, our Government’s creation of incentives that would make doing business in North Hamilton an attractive option was a natural progression.  My Ministry, in partnership with the Ministry of Finance, is pleased to join with Digicel in the Court Street Comeback!”

The new location is a two storey flagship store, comprising a retail store, a BlackBerry Service Centre, and a Business Centre.  The retail store is the main point of entry for customers wishing to purchase a new phone, pay a bill, or make inquiries.  Equipped with touch screen computers and large plasma screens in addition to the traditional brochures, phones and customer sales representatives, the retail store aims to provide customers with as much information as possible in a short amount of time.  Customers are able to pay at an electronic kiosk, which aims to alleviate waiting periods.

The BlackBerry Service Centre is replacing the service centre that had been located in Washington Mall Phase II.  This dedicated space focuses on all things BlackBerry.  Digicel has trained BlackBerry experts, all certified in BlackBerry service, to assist customers in the BlackBerry Service Centre.  Customers may pick up fully operational test phones and see how they work before they decide which to buy.

With the Business Centre, Digicel is stepping out of the mobile phone box, allowing customers to use PCs in a designated space.  In the Business Centre, multiple customers may access the internet, scan, and print documents.

Members of the public have been invited to visit the store freely this afternoon, with a Grand Opening event held from 4pm – 7pm inside the store for all who wish to attend.

The store has extended hours compared with its sister store on Church Street, opening from 8am-9pm on weekdays, 8am-6pm on Saturdays, and 1pm-5pm on Sundays.  More information about the Court Street store and Digicel Bermuda may be found at









After eight years of operation, Digicel has 8.6 million customers across its Caribbean and Central American markets and is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting-edge of wireless communications – the company is also a new entrant to the Central American and Pacific markets.


Digicel is incorporated in Bermuda and now has operations in 32 markets world-wide. Its Caribbean and Central American markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barths. Digicel Pacific comprises Fiji, Nauru, Papua New Guinea, Samoa, Tonga and Vanuatu.


In total, across its 32 markets, Digicel has over ten million subscribers.


Digicel is the lead sponsor of Caribbean and Central American sports teams, including the West Indies Cricket Team and Special Olympics teams throughout the region. Digicel is also title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup.


Visit  for more information on Digicel.